The starting price of a Volkswagen Polo is expected to increase to about $30,000 – almost $10,000 dearer than its previous best drive-away deal – when the updated model arrives in Australian showrooms next year.
Volkswagen Australia has confirmed it will delete the base model – which currently starts from $25,990 drive-away with an automatic transmission – when the facelift of its Polo city hatch arrives in April 2022.
Volkswagen says the change is in response to customer preference for better-equipped models.
However, industry insiders have accused global car giants of increasing prices amid the semiconductor shortage – by deleting more affordable models to increase profit margins.
Volkswagen Australia product marketing manager Michelle Rowley said the new streamlined Polo range will have “more standard equipment and fewer options” to make it “is easier to understand and easier to buy.”
“Our best selling variants are the upper specification variants,” said Rowley. “Customers can see the minor price difference per month or per week. We’re not a $19,990 brand any more.”
Volkswagen says Australian customers can expect to see “a more premium and concise range with the removal of the entry model” when the new Polo arrives in local showrooms in April 2022.
MORE: Volkswagen Australia plans new model onslaught for 2022
The Volkswagen Polo’s imminent price increase is the latest in a long line of price rises in the city car class.
After almost half a decade priced from $15,990 drive-away, the new-generation Toyota Yaris is now in excess of $25,000 drive-away, and Hyundai and Ford have dropped their cheapest city cars except for the most expensive “hot hatch” models.
Volkswagen says existing engines will carry over in the new range, but prices and further details will not be revealed until closer to the new Polo’s showroom arrival.
The post Volkswagen Polo price increase coming, no more base model appeared first on Drive.
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