The new guard: Tesla's biggest startup rivals and their wealthy, eccentric founders

In an automotive industry dominated by legacy brands and familiar faces, it’s hard not to be captivated by the meteoric rise of Tesla and the oddball antics of its billionaire founder, Elon Musk. The electric car maker grabs headlines for everything from its highly secretive sales figures, to its skyrocketing stock prices, to Musk’s unfiltered Twitter declarations. RELATED: 10 electric utes on the horizon