GM won’t sell Holden badge to Australia for $1, Chinese sale unlikely

General Motors will not sell the iconic Holden logo to Australia for $1 – or offer it to a Chinese car company that might use the famous badge to rebrand its vehicles. Holden boss Kristian Aquilina told a Senate Inquiry in Canberra today that General Motors in Detroit will formally decline a request earlier this year by Queensland Senator James McGrath to offer the Holden badge to Australia for $1 to preserve its future.