Mazda: Volume shouldn't come first

Mazda says that despite being one of the smallest independent automotive brands in the world, the company cannot put volume ambitions as its first priority, with the recently-appointed global CEO admitting that such a goal would create the wrong culture internally. Speaking to the Australian media at the Los Angeles motor show last week, the president and CEO of Mazda, Akira Marumoto, said that in order for Mazda it survive it needs to be unique and put customer relationships above all else.