Citroen focusing on ‘design and comfort’

Citroen’s future will based around the two key elements: design and comfort. The brand is focused on bringing innovative technologies enhancing its concept of comfort, and creating daring designs to help differentiate its models in the crowded mainstream market. Speaking to Australian media at the Paris motor show, Citroen global CEO, Linda Jackson, said the brand’s focus on design and comfort is a nod to its historical values – but with a modern twist.