Rolls-Royce Cullinan drawing 'whole new dynamic' of customer

When it launched the Cullinan in May, the Rolls-Royce team boldly pitched it as the only purpose-built luxury SUV in the world. We're not sure what Bentley would have to say about that, but it appears the high-riding, high-sided Roller is already a success, drawing new customers to the brand. Speaking with CarAdvice at a local preview of the Cullinan in Melbourne, Ian Grant, Rolls-Royce client sales manager for Asia Pacific, said the car is attracting plenty of new business.