A third Chinese car giant has joined the battle to sell Australia’s most affordable new electric vehicle – but only for a limited time.
Sharp discounts for the New Year have seen the title of Australia’s cheapest new electric car change hands for the third time in six months.
The GWM Ora Standard Range electric hatchback from China is now priced from $36,638 to $39,003 drive-away – cheaper than the previous most affordable electric car, the BYD Dolphin Dynamic, which is priced from $39,556 to $41,758 drive-away.
There are two caveats – the new price applies only to run-out 2023 model-year stock, not newly-built 2024 models, and is a limited-time offer valid until 31 March 2024.
The offer applies a reduction of $4000 to the RRP – $39,990 plus on-road costs, or about $40,600 to $43,000 drive-away – which was cut by $4000 when the first cars arrived in showrooms in July last year, compared to the $43,990 RRP originally announced.
More expensive Extended Range, Ultra and GT models in the Ora range – a hatchback similarly sized to a Hyundai i30 – have received the same limited-time $4000 discount.
It is the latest development in a price war between three of China’s largest car makers – MG, BYD and GWM – which are undercutting each other for the title of Australia’s most affordable electric vehicle.
The GWM Ora Standard Range was Australia’s most affordable electric vehicle at its original $43,990 plus on-road costs price announced in February 2023 until it was undercut by the similarly-sized MG 4 Excite 51 at $38,990 plus on-road costs (now $39,990).
Three days later it was pipped again by the BYD Dolphin Dynamic hatch, priced from $38,890 on-road costs – a $100 difference the local distributor for BYD cars still claims is a coincidence, as prices were “locked in months [prior].”
GWM announced price cuts of $2000 to $4000 for the Ora range two weeks later, but with an entry price of $39,990 plus on-road costs it could not reclaim its title of the country’s most affordable electric car.
In Queensland – one of the few remaining Australian states and territories to offer rebates for new electric-vehicle purchases – the Ora Standard Range is available for $31,550 drive-away, thanks to a $6000 government incentive.
2023 GWM Ora Australian offer pricing
GWM advertises a $4000 discount, which has been applied to the recommended retail prices. However, compared to drive-away prices advertised in July 2023, there have been changes in on-road costs in certain states – for example, in Tasmania – that mean the offer prices are not $4000 cheaper. Drive has contacted GWM for further details.
| Model | State | Early 2024 offer | July 2023 prices | Reduction |
| Standard Range | ACT | $36,638 | $40,606 | $3968 |
| NSW | $37,044 | $41,045 | $4001 | |
| NT | $36,656 | $40,656 | $4000 | |
| QLD | $37,550 | $41,550 | $4000 | |
| SA | $38,230 | $42,230 | $4000 | |
| TAS | $38,247 | $40,627 | $2380 | |
| VIC | $38,583 | $42,566 | $3983 | |
| WA | $39,003 | $42,927 | $3924 | |
| Extended Range | ACT | $42,638 | $46,606 | $3968 |
| NSW | $43,044 | $47,045 | $4001 | |
| NT | $42,656 | $46,656 | $4000 | |
| QLD | $43,670 | $47,670 | $4000 | |
| SA | $44,470 | $48,470 | $4000 | |
| TAS | $44,487 | $46,627 | $2140 | |
| VIC | $44,835 | $48,818 | $3983 | |
| WA | $45,717 | $49,641 | $3924 | |
| Ultra | ACT | $45,638 | $49,606 | $3968 |
| NSW | $46,044 | $50,045 | $4001 | |
| NT | $45,656 | $49,656 | $4000 | |
| QLD | $46,730 | $50,730 | $4000 | |
| SA | $47,590 | $51,590 | $4000 | |
| TAS | $47,607 | $49,627 | $2020 | |
| VIC | $47,961 | $51,944 | $3983 | |
| WA | $49,114 | $53,039 | $3925 | |
| GT | ACT | $48,638 | $52,606 | $3968 |
| NSW | $49,044 | $53,045 | $4001 | |
| NT | $48,746 | $52,746 | $4000 | |
| QLD | $49,790 | $53,790 | $4000 | |
| SA | $50,710 | $54,710 | $4000 | |
| TAS | $50,727 | $52,627 | $1900 | |
| VIC | $51,087 | $55,070 | $3983 | |
| WA | $52,383 | $56,307 | $3924 |
History of Australia’s cheapest electric car
- Late 2018 to mid 2019: Hyundai Ioniq Electric Elite ($44,990 plus on-road costs)
- Mid 2019 to November 2020: Hyundai Ioniq Electric Elite ($48,490 plus on-road costs)
- 10 November 2020 to 1 July 2021: MG ZS EV Essence ($40,990 plus on-road costs, $43,990 drive-away nationwide)
- 1 July 2021 to 6 March 2022: MG ZS EV Essence, 2021 model ($44,990 drive-away nationwide)
- Exception: 50 examples of the BYD T3 van sold for $34,950 plus on-road costs, or from about $35,500 to $38,000 drive-away.
- 7 March 2022 to 6 September 2022: BYD Atto 3 Standard ($44,381 plus on-road costs, $44,990 to $47,931 drive-away)
- 7 September 2022 to 31 December 2023: MG ZS EV Excite, 2022 model ($44,990 drive-away nationwide)
- 1 January 2023 to 8 February 2023: MG ZS EV Excite, 2022 model ($43,990 plus on-road costs, $46,195 to $49,130 drive-away)
- 9 February 2023 to 18 June 2023: GWM Ora Standard Range ($43,990 plus on-road costs, $44,890 to $47,891 drive-away)
- 19 June 2023 to 21 June 2023: MG 4 Excite 51 ($38,990 plus on-road costs, $40,287 to $42,618 drive-away)
- 22 June 2023 to 31 December 2023: BYD Dolphin Dynamic ($38,890 plus on-road costs, $39,536 to $41,810 drive-away as of June 2023)
- 1 January 2024: GWM Ora Standard Range, limited-time offer ($35,990 plus on-road costs, $36,638 to $39,003 drive-away)
The post GWM Ora becomes Australia’s cheapest new electric car with limited-time discount appeared first on Drive.
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