The Cupra Formentor VZx performance SUV is now available in red – after an email to the company’s global boss from a prospective buyer.
A limited batch of 2023 Cupra Formentor VZx small performance SUVs introduces the option of red paint – in part thanks an email to top Cupra executives by one keen customer.
Limited to 30 examples, the Cupra Formentor VZx ‘Rojo’ edition – Spanish for ‘red’ – is the first time the flagship Formentor variant has been available in red, with black leather upholstery.
Cupra is the Spanish performance-car offshoot of German auto giant Volkswagen. It set up shop in Australia late last year.
The standard model is available in a mix of less vibrant colours – Nevada White, Graphene Grey, Midnight Black, Magnetic Tech grey metallic and matte, and Petrol Blue matte – with Petrol Blue leather seats.
Cupra Australia says the special edition was created in part due to an email from one particular customer to top company executives.
“A highly motivated customer has written to myself and Cupra’s global boss Wayne Griffiths over their disappointment that the Formentor VZx hasn’t been available in red … your wish is our command,” Cupra Australia director Ben Wilks said in a media statement.
The Formentor VZx Rojo is priced from $66,490 plus on-road costs, or $71,490 drive-away – with a panoramic sunroof fitted as standard.
It is $75 cheaper than a standard Formentor VZx optioned with a $2100 panoramic sunroof and $475 premium paint (as Desire Red costs $475 on other Formentor models) – after a $2000 price rise in January 2023.
MORE: Some Cupra prices rise in Australia – but others cut
The Desire Red paint colour could become a permanent option for the Formentor VZx at a later date – however no plans have been locked in.
Red paint is not currently available on the standard Formentor VZx as it is available only with the black leather interior – not the Petrol Blue leather that’s currently the only choice for the VZx in Australia.
Orders for the 30 available examples of the 2023 Cupra Formentor VZx Rojo edition are available to order today, ahead of delivery estimated in May or June 2023.
2023 Cupra Formentor Australian pricing
- Formentor V – $49,990 plus on-road costs ($54,490 drive-away)
- Formentor VZ – $54,990 plus on-road costs ($59,490 drive-away)
- Formentor VZe – $62,990 plus on-road costs (drive-away pricing varies)
- Formentor VZx – $63,990 plus on-road costs ($68,990 drive-away)
- Formentor VZx Rojo – $66,490 plus on-road costs ($71,490 drive-away)
2023 Cupra Formentor VZx Rojo standard features:
- Red metallic paint (added vs VZx)
- Black leather sports bucket seats (added)
- Panoramic sunroof (added)
- 228kW/400Nm 2.0-litre turbo four-cylinder with seven-speed dual-clutch auto, all-wheel drive
- 19-inch Sport alloy wheels in black and copper
- Adaptive dampers
- Progressive sport steering
- Black side skirts
- Quad exhaust outlets
- LED headlights with auto high beam
- LED daytime-running lights and tail-lights
- Fog lights with cornering function
- 12-inch infotainment touchscreen with wireless and wired Apple CarPlay and Android Auto, and satellite navigation
- 10.25-inch digital instrument cluster
- Wireless phone charging
- Supersports leather steering wheel with heating
- Heated front seats
- Power-adjustable driver’s seat with memory
- Tri-zone climate-control air conditioning
- Nine-speaker Beats sound system (plus subwoofer)
- Keyless entry and start
- Hands-free power tailgate
- Four USB-C ports
- Puddle light projection
- Drive mode selector
- Rear privacy glass
- Rain-sensing wipers
- Auto-dimming rear-view mirror
- Power-folding side mirrors with heating and memory
- Aluminum pedals
- Black roof rails
- Autonomous emergency braking with pedestrian and cyclist detection
- Adaptive cruise control with stop and go
- Traffic jam assist
- Lane-keep assist
- Lane following assist
- Blind-spot monitoring
- Rear cross-traffic alert
- Safe exit warning
- Driver fatigue monitoring
- Tyre pressure monitoring
- Front and rear parking sensors
- 360-degree camera
- 10 airbags
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