Why all Lotus model names start with the letter E

Anyone who knows anything about the Lotus brand, will have noticed that almost all of its model names start with the letter ‘E’. The question is, why? With the launch of the latest model from the Norfolk-based car maker, the Lotus Emira, scheduled for tomorrow, we did some digging to come up with the definitive answer. Lotus founder Colin Chapman graduated from engineering college in 1948 and to sake his thirst for competition, modified a 1928 Austin Seven to compete in local ‘trials’ races.