Kia pledges not to desert sub-$20,000 segment as four of the Top 5 brands bail on bargain hunters

Four of Australia’s top five car brands have vacated the budget-price segment of the market – with Toyota, Mazda, Ford and Hyundai no longer offering vehicles priced below $20,000 for the first time in their automotive history. However, South Korean car giant Kia – one of the fastest-growing brands in Australia over the past seven years, and a sister brand to Hyundai – has made a pledge to budget-conscious buyers that it won’t leave them stranded.