Zeekr 001 unveiled in Shanghai to spell an end to boring EVs

The Zhejiang Geely Holding Group – perhaps better known simply as Geely – has unveiled a new marque at the Shanghai motor show, positioned to take on a raft of established performance divisions with a range of EVs. Called Zeekr, the new brand joins Geely’s portfolio of brands which already includes Volvo, Polestar, Lotus, Proton and lesser known brands like Lynk & Co, Geometry, and LEVC – the maker of London cabs.