Toyota reclaims top position as most valuable auto brand, study finds

Toyota has taken the top spot from Mercedes-Benz in the latest study of the world's most valuable automotive brands. The report, conducted by London firm Brand Finance, found Toyota has increased its perceived value by 2 per cent, to an estimated AU$76.9 billion. The study evaluates a number of metrics to estimate a brand's worth, rather than being based on the value of a company's stock.