Honda Australia defends fixed pricing for new cars, starting 1 July 2021

Honda Australia has defended its decision to switch to fixed prices for new cars from 1 July 2021 – even though the Japanese brand forecasts the number of vehicles it sells will slashed by one third. Discounts on recommended retail prices will not be granted "under any circumstances", according to Honda Australia general manager, Stephen Collins. The "non-negotiable" rule will extend to fleet sales and runout stock.