Ford planning Bronco ute to take on Jeep Gladiator

A Ford Bronco pick-up could be in development to fight the Jeep Gladiator, according to sketches shown in a video released by Ford. An observant user on the Bronco6G.com forum discovered the illustrations in the video 'How Innovative Design Led to the All-New Bronco and Bronco Sport', further fueling speculation of a dual-cab ute being developed for the outdoor sub-brand, launched by Ford in July 2020.