Corvette sub-brand could launch electric SUV to fight Mustang Mach-E – report

General Motors may be getting ready to launch a new sub-brand based on the Corvette. According to a report from business news outlet Bloomberg, sources inside the company have confirmed General Motors' plans to build a number of Corvette-inspired models – known internally as 'Project R' or 'Brand R' – and kicking it off with an all-electric SUV.