“We’ve changed the company” – Jeep Australia's journey to win back buyers

Jeep has again vowed to reverse its five-year sales slide and win back customer trust after the coronavirus delayed its recovery plans. After a record 33,700 sales in 2015, Jeep's annual tally dropped to just 5500 last year – and so far 2020 is not looking much better. In fact, Jeep sold more cars in one month – in December 2014 – than it has sold in the first seven months of 2020.