Mazda: 60 Years of Coupes

When Mazda launched its first passenger car onto Japanese domestic market, little did it know it would set a blueprint for the following 60 years. That car, the pretty little R360 coupe was designed to fit into Japan’s ‘kei’ car segment and proved an immediate success, snaring 65 per cent of the ‘kei’ car market and 15 per cent of the overall Japanese new car market in 1960.