BMW's new logo designed to 'future-proof' the brand

BMW has debuted a new 'flat' logo it claims is "better-suited to the digital age", to be used in communications across the German manufacturer's BMW, BMW i and BMW M brands. The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent border.