Mercedes’ bold plan to sidestep price negotiation on new cars

Luxury car maker Mercedes-Benz is trying to end haggling by fixing the price of certain models in an attempt to stop “rip offs” and buyer remorse – but industry insiders say customers could end up paying more. In an attempt to stop price gouging – and massive discounts – Mercedes will sell its new EQC electric car direct to customers via an online ordering system, then appoint a dealer to do the handover.