Kia: New logo discovered in trademark filing

A new logo could be on the horizon for Kia if trademark filings in South Korea are anything to go by. Motor1 has discovered trademark applications for the new logo at the Korea Intellectual Property Rights Information Service. This is not the first time we've seen the new logo, or something very similar. The Imagine by Kia concept (below), unveiled at this year's Geneva motor show in March, featured Kia badges using an identical font.