Skoda will go down market, Seat to challenge Alfa Romeo

The Volkswagen Group has three mainstream brands, Volkswagen, Skoda and Seat, and is looking at ways to keep the three from stepping over each other. "Seat could represent even more emotional cars, as exemplified by its Cupra models," Michael Jost, head of product strategy at the Volkswagen Group, has told Automobilwoche (via Automotive News Europe). "Skoda could serve eastern Europe markets more intensively, as well as customers seeking functionality even more intensively."