Price – not planet – the key to selling electric cars says expert

Buyers of electric cars are more interested in saving money rather than saving the planet, according to the latest data from Europe. Tax incentives on electric cars have a greater role in their sales success than environmental credentials, say automotive industry experts. “People are buying electric cars in Europe at the moment mainly because of the financial advantage,” says Gregory Guillaume, vice president, senior chief designer of Kia, which has just launched two electric cars in Europe.