2020 Kia Soul review

Alexander Stoklosa • If you can picture rhythmic, life-size anthropomorphic hamsters, it is (hopefully) because of Kia's catchy marketing effort for the Soul subcompact crossover. We won't judge you if it isn't. Perhaps the Soul is familiar because one recently whisked you from a bar after being summoned by a ride-hailing app. Or, maybe, you or someone you know owns one—Kia has sold more than a million of the toaster-shaped things since 2009.