Mercedes-Benz: We operate as a software company

Mercedes-Benz says it has changed its operating rhythm to operate more as a flexible software company rather than a traditional hardware company in order to better deal with the requirements of a digitally connected car going into the future. Speaking to CarAdvice at the Consumer Electronics Show (CES) in Las Vegas, the member of the board and head of group R&D at Mercedes-Benz, Ola Kallenius, confirmed the company’s directional change.