Mazda design 'less digital, more handcrafted’

Mazda says its design language is focused on originality and the art of human creation, eschewing the current trend for a more digital design process, which it says leads to most modern cars looking similar. Speaking with CarAdvice at the Los Angeles motor show, Mazda design boss, Ikuo Maeda, said continuous focus on becoming a more premium offering in the mainstream market has forced the brand's design team to raise its game.