Isuzu Ute Australia turns 10

Isuzu Ute has just clocked up 10 years in Australia, a decade in which it has gone from minnow to perennial over-achiever. In fact, we’re now the Thai-based company’s biggest export market. It launched as a sales company in October 2008 after years of supplying Holden with Jackaroos and Rodeos. Sales ramped up, with double-digit growth achieved for nine consecutive years before ‘slowing’ to 8.8 per cent this year.