Can we all just bloody agree on names for active safety tech already?

One of the best things about today’s automotive industry is the improved vehicle safety. Cars aren’t just infinitely better in a crash, they’re also becoming increasingly proficient at helping you avoid them altogether. But unceasing advancement can come at the cost of clarity. In a market so congested, keeping pace with who offers what is difficult, to put it mildly. Especially when it’s all covered with an obscurantist veneer.