Audi A8 W12 will revive Horch name - report

Audi is reportedly considering exhuming the Horch name for a vehicle to take on Mercedes-Maybach in the ultra-luxury arena. Sources have told Automotive News the Horch name will be applied to a new variant of the Audi A8 powered by a twin-turbo W12 engine. Badging on the flanks or C-pillar, as well as extra equipment and styling tweaks will distinguish the Horch model from lesser models in the range.